VALUES
· Dignifying the human being, his essence and rights
· Culture of Peace – Culture and Knowledge
· Environmental Conservation
· Information and Edification
· Transparency and Spirit of Citizenship
· Reputation and Trustability
· Talent and Intellectual Capital
· Creativity and Perception of the New
VISION
It’s a multilateral, non-partisan and non-religious private entity of the civil society that aims at promoting human dignity, justice and welfare, acting towards peaceful and harmonious coexistence, while respecting diversity, cultivating universal values and conserving the environment. It’s a civil social organism that intends to spread the principles in the United Nations Charter, the Universal Declaration of Human Rights and the Millenium Development Goals
MISSION
Constitute a bridge towards a new relationship with the United Nations;
Serve the United Nations through the promotion of its ideals, spreading its principles about creating a better world, valuing the human being, improving life conditions and environmental conservation.
POSITIONING
· General public, especially the youth and college students;
· Non-governmental organizations, public and private entities as well as educational institutions and organizations of the UN system;
· The media in general;
· National and international organisms;
· Brazilian states and foreign nations;
· Diverse social networks.
GOALS
Have its usefulness recognized by various segments of society as an organization that acts in behalf of better life conditions and enhanced environmental conservation;
Win respect from public entities, all levels of government, social segments and other institutions;
Be recognized by the UN for the relevance of its role as a champion, disseminator and catalyst of United Nations principles for the many segments in Brazilian;
Have it acknowledged that the Entity is useful in adding value to the world organization’s flag.