Business with Four Billion: Creating Mutual Value at the Base of the Pyramid
September 9 – 11, 2007
Conference Chair: Ted London, William Davidson Institute (WDI)
Sunday, September 9, 2007
11:00 am – 12:45 pm Check-in, 2nd floor Concourse
2:00 pm – 2:30 pm Plenary: Kickoff, Ballroom, 2nd floor
Ted London, Senior Research Fellow and Director of BoP Initiative, WDI
Robert Kennedy, Executive Director of WDI and Tom Lantos Professor of Business Administration, Ross School of Business, University of Michigan
Stuart Hart, S. C. Johnson Professor of Sustainable Global Enterprise, Cornell Univ.
2:30 pm – 3:30 pm Plenary, Ballroom, 2nd floor
CK Prahalad, Paul and Ruth McCracken Professor of Corporate Strategy, Ross School of Business, University of Michigan
3:30 pm – 4:00 pm Break
4:00 pm – 5:30 pm Plenary: State of the Field, Ballroom, 2nd floor
Stuart Hart, S. C. Johnson Professor of Sustainable Global
Enterprise, Cornell University
Ted London, Senior Research Fellow and Director of BoP
Initiative, WDI
5:45 pm – 7:00 pm Reception (cash bar), 2nd floor, Vandenburg & Hussey Rooms
7:00 pm – 9:00 pm Dinner, Ballroom, 2nd floor
Plenary: Al Hammond, Vice- President for Innovations, World Resources Institute
Monday, September 10, 2007
8:30 am – 9:00 am Plenary: Setting the Agenda, Ballroom, 2nd floor
Ted London, Senior Research Fellow and Director of BoP
Initiative, WDI
Robert Kennedy, Executive Director of WDI and Tom Lantos Professor of Business Administration, Ross School of Business, University of Michigan
Mark Milstein, Director of the Center for Sustainable Global
Enterprise, Cornell University
9:15 am – 10:30 am Concurrent Sessions
Session 1a Landscape – Adapting Existing Innovations to BoP Markets,
Henderson Room, 3rd floor
This session will focus on innovations that involve adapting standard business models to the BoP environment. Both organizations have taken fairly standard services (Internet access and electricity) and adapted their business to better match the economic and social context at the BoP.
Moderator: Bob Kennedy, Executive Director of WDI and Tom Lantos Professor of Business Administration, Ross School of Business, University of Michigan
Panelists:
Amir Alexander Hasson, Founder
and CEO, United Villages, Inc.
Fabio Rosa, Founder and Executive Director, IDEAAS, Brazil
Session 1b Development – BoP as a Development Strategy, Vandenberg Room, 2nd floor
In this session we will compare a BoP perspective to other approaches to poverty alleviation. An outcome of the session is to identify some unique implications of a BoP perspective as compared to traditional development agency programs, non-profit s