London Speaks at San Diego Summit
Wednesday, June 04, 2008
Ted London, director of WDI’s Base of the Pyramid research initiative, was a keynote speaker at a San Diego summit May 30.
London kicked off the conference, “Peace and Prosperity through Trade and Commerce,” with a talk titled “Business and Markets for World Change.” He talked about the potential of multinational companies and other organizations for creating new inclusive business models with low-income groups in emerging economies.
The goal of the summit was to bring executives and entrepreneurs together to talk about how they can “do well by doing good,” including reaching the needs of the 4 billion people at the base of the pyramid. The summit was sponsored by the University of San Diego’s Ahlers Center for International Business and the San Diego World Trade Center. It was held at the Joan B. Kroc Institute for Peace & Justice.
