The William Davidson Institute's Executive Education Department provides business training through grants and in partnership with foreign governments. Clients include Goldman Sachs' initiative to promote management education of women in emerging markets,
10,000 Women, and the President's office of Rwanda.
We provide this type of training in many business areas, including the following.
ENTREPRENeurSHIP
This cross-functional training program gives entrepreneurs and SMEs in emerging markets new tools for growing their businesses and expanding into new export markets. The program gives participants practical information that they can apply immediately to their organizations. The following topics are covered:
- How to write a business plan
- Marketing
- Accounting
- Finance / risk analysis
- Exporting
LEADERSHIP
This program can be conducted for either government officials or managers in private organizations. The training lasts from 3-5 days.
Learning Objectives:
The major objective of the program is that all participants will improve themselves as leaders.
Participants in the program will:
- Understand the core competencies of leadership
- Gain an increased understanding of how to lead
- Develop a strategic plan for success as a leader
- Set personal leadership goals and a strategic plan for achieving them
- Learn to function as a team and work cooperatively to help one another achieve their individual and organizational goals
STRATEGY & MARKETING FOR GOVERNMENT OFFICIALS
This four day course will focus on teaching the philosophies, principles and practices of strategic management.
Program Content Includes:
- Strategy formulation and implementation
- Marketing: positioning, branding, and country marketing
- Managing the country more like a business
- Five Forces: value chain & exploration of why companies go abroad
MARKETING BASICS
Often small business in emerging markets need a better understanding of their target market to succeed. This course gives a survey of the marketing process. It covers various topics related to marketing activities designed to provide products and services to customers.
Program Content Includes:
- Consumer buying habits
- Market research
- Segmentation and targeting
- Pricing
- Advertising and promotion
- Preparing products for export markets
FINANCE & ACCOUNTING
This course covers both financial accounting and management accounting and can be taught to either government officials or managers from private organizations.
Program Content Includes:
Financial Accounting
The balance sheet
The income statement
The cash flow statement
Cost of capital
Corporations & partnerships
Debt
Bonds
Management Accounting
Cost-volume-profit analysis
Cost behavior
Capital budgeting
Product costing
In March of 2008, the William Davidson Institute's Executive Education Department began a partnership with Goldman Sachs' new initiative, 10,000 Women, to provide entrepreneurship training to women in Rwanda. The program will train 60 women per year in topics including: Develping a successful business plan, Marketing, Financial Accounting, Budgeting, and Management. The program is designed to be hands-on and practical. Participants will leave the program with an actionable business plan, a roadmap for developing a successful enterprise in Rwanda.

GOVERNMENT GRANTS
The US State Department's MEPI office (Middle East Partnership Initiative) awarded the William Davidson Institute a grant to provide training for entrepreneurs from throughout Morocco. The training consisted of sessions in marketing, strategy, accounting, finance and exporting. Initially awarded in 2004, the grant was renewed in 2005 based on successful delivery. WDI partnered with Moroccan-based Al-Akhawayn University to offer a total of six training programs in Morocco.
PARTNERSHIPS WITH GOVERNMENTS
The government of Rwanda and President Paul Kagame's office has selected the William Davidson Institute as their training provider to provide executive education training to the country's ministers and deputies. The program started in the fall of 2006. The William Davidson Institute is providing training in the areas of: leadership and executive skills, finance, accounting, marketing, and strategy.
SPOTLIGHT ON PAST PROGRAMS
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Training Program for Moroccan Entrepreneurs
FALL 2006 SESSIONS OVERVIEW: WDI’s Executive Education program partnered with Al Akhawayn University in Ifrane, Morocco to offer two training sessions in the fall of 2006 for Moroccon entrepreneurs.
The first session was a 3-day follow-up program for Moroccan women in the handicraft sector. The 30 women who attended the spring 2006 training returned in fall 2006 to the Al Akhawayn campus to review the progress they have made following the first business training. This program featured sessions on Marketing and Accounting. The program was capped off by a large exhibition and sale of the participants' handicrafts open to the entire Al Akhawayn University community. Sevgin Eroglu, Marketing Professor at Georgia State University, led the marketing session. The second program was 5-days open to entrepreneurs from throughout Morocco. This program featured sessions on marketing, accounting, finance, and export strategies, including how to export to the United States. The program was conducted in French and Arabic. Both programs were funded by the U.S. Department of State’s Middle East Partnership Initiative (MEPI).
Women's Handicraft Follow-up Program
September 9-11, 2006
Ifrane, Morocco
Program for Moroccan Entrepreneurs
September 15-19, 2006
Ifrane, Morocco
SPRING 2006 SESSIONS OVERVIEW: WDI’s Executive Education program ran two five-day seminars in Morocco to improve business skills of entrepreneurs in the country. The first week's seminar was taught in Arabic and targeted women affiliated with handicraft co-ops. The second session target entrepreneurs from small and medium enterprises (SMEs) in and around Ifrane and Azrou. These programs were funded by the U.S. Department of State’s Middle East Partnership Initiative (MEPI).
March 6-10, 2006
Ifrane, Morocco
June 3-7, 2006
Ifrane, Morocco
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